Market Pulse

What the research says about AI, automation and transformation

Where businesses are succeeding with AI and automation, and where they are getting stuck, drawn from McKinsey, BCG, Deloitte, HBR, IDC and Gartner. Our own insights, case studies and articles will appear below as they are published.

32% vs 6%

Organisations redesigning workflows are 5.3× more likely to realise AI value.

McKinsey
Strategy > Tools

Long-term AI success depends more on strategy than on technology alone.

BCG
36%

of organisations cite fragmented processes as the biggest barrier to intelligent automation.

Deloitte / HBR
60%

of AI projects fail due to poor data quality and readiness.

IDC, 2025
88% vs 8%

of organisations use AI, but only 8% have a comprehensive AI governance framework.

McKinsey
5%

of companies achieve significant AI value. Success depends on transforming data, processes and people, not just deploying AI.

McKinsey & BCG
Over40%

of agentic AI projects are predicted to be cancelled by the end of 2027, over unclear business value or inadequate risk controls.

Gartner
+6%

more revenue by combining AI with automation instead of using either alone.

HBR

Figures are as reported by the sources named.

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